Broccoli, affectionately known to some as simply “Cubby,” EON Productions is the center of the James Bond universe. Run by the children of original James Bond producer Albert R. … So it was Barbara was the one who really championed that, quite correctly, and he turned out to be a terrific Bond. And she was the one that really pushed for Daniel Craig, her instincts were 100% correct. The two producers are Barbara Broccoli, and her half-brother, Michael G. And as part of that conversation, Martin Campbell revealed not only his reservations about Daniel Craig’s initial casting, he also gave massive credit to the 007 decision maker who really believed in his potential from square one:īarbara Broccoli, who’s one of the producers, she’s Cubby’s daughter. But when you’re sitting down with the man who helped update the James Bond franchise twice over, it’s too tempting of a prospect to not discuss the progress of this worldwide cultural touchstone. Campbell on behalf of that work in particular. During the promotion of his latest film, the Maggie Q action thriller The Protégé, I had the honor of speaking with Mr.